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What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcast 🤍 Check out the full conversation with Marty here: 🤍 Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isn’t what you say it is. It’s what they say it is." 🤍 Books by Marty Neumeier The Brand Gap - 🤍 Zag - 🤍 The Designful Company - 🤍 Metaskills - 🤍 The 46 Rules Of Genius - 🤍 The Brand Flip - 🤍 = 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: 🤍 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: 🤍 ✍️ Other Courses, Templates, and Tools: 🤍 🎙 The Futur Podcast: 🤍 Recommended books, tools, music, resources, typefaces & more: 🤍 Music by Epidemic Sound: 🤍 Shorts Playlist: 🤍 We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne 🤍 Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne
Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2023". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike. Here's the deal, we've got a jam-packed agenda for you: 0:17 - What is branding? 1:37 - Why is branding so important? 3:00 - Brand Strategy vs Brand Identity 5:19 - The 9 Pillars Of A Successful Brand 5:30 - Pillar 1. Brand DNA 6:48 - Pillar 2. Target Audience 8:13 - Pillar 3. Positioning Strategy 9:55 - Pillar 4. Brand Personality 11:56 - Pillar 5. Verbal Identity 13:27 - Pillar 6. Brand Messaging 14:48 - Pillar 7. Brand Story 16:52 - Pillar 8. Brand Name & Tagline 18:35 - Pillar 9. Visual Identity 20:19 - The Branding Process: From Concept to Launch In my opinion, this branding guide is a must-watch for anyone looking to learn branding. We're covering everything from branding strategies and branding techniques to branding tips that will help you brand your business like a pro. The funny thing is, branding can seem complicated, but it doesn't have to be. With our branding 101 tutorial, you'll be well on your way to mastering the branding principles that matter. So, what I'm getting at is, whether you're looking for branding advice, branding best practices, or you're just starting out with branding for startups, small businesses, or as an entrepreneur, this video is for you. Long story short, this is your one-stop-shop for all things branding. Now, this is interesting, right? If you ask me, there's no better time to dive into the world of branding. So, let's get started with our branding 101 course and take your branding skills to the next level. Just saying, don't forget to like, share, and subscribe for more branding lessons. The bottom line is, we're here to help you succeed in your branding journey. So, let's do this together. Welcome to Branding 101! #brandingtips #branding101 #brandstrategy101 ✅ FREE BRAND STRATEGY RESOURCES ✅ ✅ FREE PRO BRAND STRATEGY BLUEPRINT: 🤍 ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. 🤍 ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. 🤍 ✅ INSIDE BRAND MASTER SECRETS 🤍 ✅ BRAND MASTER ACADEMY The brand strategist training ground 🤍 - ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - 🤍 Facebook - 🤍 Linkedin - 🤍 Youtube - 🤍 Twitter - 🤍 ✴️✴️ JOIN THE FACEBOOK COMMUNITY 🤍 Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES 🤍 Get on the list for exclusive brand strategy tips and techniques 🎧 LISTEN TO THE PODCAST 🎧 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST 🤍 🙏 SUPPORT THE CHANNEL 🙏 AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | 🤍 🙏🙏 DESIGN CUTS | 🤍 🙏🙏 EPIDEMIC SOUND | 🤍 🙏🙏 WEBFLOW | 🤍 🙏🙏 CONVERTKIT | 🤍 🙏🙏 AWEBER | 🤍
Get your Ekster wallet 🤍 🤍 & get 25% off with code "DESIGN" at checkout! Check out the Design theory merch 🤍 🤍 Become a patron of my channel: 🤍 Sign up to learn more about the design book that we're going to publish: 🤍 Buy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM. "Influence" was my favorite, though: "Influence" by Robert Cialdini: 🤍 "Alchemy" by Rory Sutherland: 🤍 "The Brand Gap" by Marty Neumeier: 🤍 Check out my online industrial design course, Form Fundamentals: 🤍 Join my discord channel: 🤍 Follow me on Twitter: 🤍 Follow my Instagram: 🤍 Follow me on LinkedIn: 🤍 As we navigate through the world, we are constantly being influenced by subtle design tactics that most of us aren't even aware of. These branding tactics can be found everywhere - in the layout of your favorite store, the colors of a pop-up ad, or even the design of your favorite app. But it's not just about understanding these principles. It's about considering the ethics behind their use, questioning the motives, and equipping ourselves to recognize and resist manipulation. Editing by Brad Heath: 🤍 Big shout out to Marc Levinson and Kyle Dexheimer for reading over my script and giving feedback on it! All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Time stamps: 0:00 Intro 1:08 BS Continuum 1:38 Information Asymmetry 3:29 Emotional Alchemy 4:56 Tropical Storm: Visual Signaling 7:30 Seller Reputation & Trustworthiness 9:20 Category 1: The Debt of Kindness 11:41 Category 2: Follow the Herd 14:58 Ekster 15:57 Category 3: Obey Authority 18:58 Category 4: The Deception of Exclusivity 22:41 Category 5: Misguided Loyalty 28:40 Brutally Honest Manipulation 31:43 Creating Meaning 33:32 Education vs Manipulation 36:58 What's the Most Manipulative Brand? (featured at around the 37 min mark) Hall of the Mountain King by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. 🤍
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Hi Creatives! So many of you have loved the chapters in this series but most have only seen one or two chapters so I wanted to release the full series as one video so you can binge and get the full brand experience at once! Download the free proposal template (InDesign format) 🤍 AIGA design agreement template 🤍 Say hi on Instagram 🤍 Try Kayla for free - build a great relationship with your clients 🤍 #brandidentity #logodesign #designprocess
How Apple and Nike have branded your brain Watch the newest video from Big Think: 🤍 Learn skills from the world's top minds at Big Think Edge: 🤍 Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired. "We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts. Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn't have positive or negative brain responses, yet they did have "reverse empathy" for bad news about Apple. Meanwhile, Apple users showed a "brain empathy response for Apple that was exactly what you'd see in the way you would respond to somebody in your family." TRANSCRIPT: NARRATOR: Coke is just soda. Tylenol is just acetaminophen. And Levi's are just jeans. Yet consumers go out of their way to select these specific brands over others. AMERICUS REED II: An economist would say,"How is this possible, that a rational consumer would be willing to pay more for exactly the same thing?" We love to think about ourselves as rational. That's not how it works. A very famous study done by colleagues at Duke University flashed either the Apple logo or the IBM logo to two randomized groups of participants. NARRATOR: The study found that after being subliminally exposed to the Apple logo, compared to when you'd been exposed to the IBM logo, participants performed better on creative tasks. AMERICUS REED II: And the argument is that Apple has been telling you this story over and over again, that Apple is the brand for hip, cool, fun, creative people. NARRATOR: This is the true power of brands. They can influence our behavior in ways that extend way beyond the point of sale. So to what degree can the influence of brands wreak havoc on our ability to make rational spending decisions? This is your brain on money. This is Americus Reed. He studies identity and marketing at the University of Pennsylvania. AMERICUS REED II: When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put those shoes on, those jeans, that hat, someone is going to form an impression about what I'm about. So if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport. The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life. NARRATOR: And once a consumer makes that choice, their relationship with a brand can deepen to the point where they identify with that brand like family. And once you identify with a brand, it can shape the way you behave. AMERICUS REED II: And it's really interesting because they will also, if someone talks bad about that product, brand, or service, they will be the first to go out and defend. Why? Because an attack on the brand is an attack on themselves. NARRATOR: Michael Platt is a professor of neuroscience, marketing, and psychology whose research demonstrates how our perception of brands influences our decisions. MICHAEL PLATT: There's an idea in marketing, which is that we relate to brands in the same way we relate to people. It's like, "I love this brand," or, "I hate this brand." Of course, what people say can often be different from what's really going on in their heads. So we thought, "Well, why don't we just ask the brain directly?" NARRATOR: Michael and his team observed the brains of iPhone users and Samsung Galaxy users with an MRI machine while they heard good, bad, and neutral news about Apple and Samsung. MICHAEL PLATT: Apple customers showed a brain empathy response toward Apple that was exactly what you'd see in the way you would respond to somebody in your own family. NARRATOR: Strangely, Samsung users didn't have any positive or negative responses when good or bad news was released about their brand. The only evidence that Samsung users showed was reverse empathy for Apple news. Meaning if the Apple headline was negative, their brain reflected a positive response. MICHAEL PLATT: You know, it really shows us that Apple has completely defined the market here. Samsung customers, it seems, from their brain data, are only buying Samsung... To read the full transcript, please visit 🤍
Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar and you have the power to shape what it is. Here's how you can create a brand that captures who you are, who you'd like to be and how you want to make an impact on the world. Visit 🤍 to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: 🤍 Follow TED on Twitter: 🤍 Like TED on Facebook: 🤍 Subscribe to our channel: 🤍 TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy 🤍 For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at 🤍 #TheWayWeWork
Go-to mockups and the sponsor of today's video: 🤍 How I can help you ⬇️ 👉 Wow your clients with easy-to-customize templates 🤍 👉 Transform into a highly-skilled, confident logo designer 🤍 👉 Elevate your biz with these FREE resources 🤍 👉 Where I get all my mock-ups & fonts: 🤍 👉Free weekly tips, advice & exclusive videos: 🤍 After more content from me? ⬇️ Instagram: 🤍 TikTok: 🤍 Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free. For sponsorship enquiries please email: contact🤍abiconnick.co.uk
The way we value things depends on how we perceive them. But can we actually change perception? Brand Strategist and Educator, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands. Youri Sawerschel is the Founder and CEO of Creative Supply, a branding company present in Zurich and Paris. Youri has driven projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL, Cemex, digitalswitzerland and Mondelez. Youri is a lecturer at the EPFL in Lausanne, the ESSEC Business School in Paris, EHL (Lausanne/Singapore) and Geneva School of Business (HEG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at 🤍
Branding isn’t buzz — we’ve been doing it for thousands of years. Subscribe to Big Think on YouTube ► 🤍 Up Next ► How Apple and Nike have branded your brain 🤍 Design and branding are inherently a part of human nature. They serve as a way of signaling to others, non-verbally, who we are, what we believe in, and what is important to us. There was a time when consumers were exclusively interested in a company's products — upgrades, different flavors, different colors. But today, consumers want to know if the companies that they are buying from are worthy of their money. Do the companies practice good ethics? Do they have certain values? That's something that we have really never seen before. To learn even more from the world's biggest thinkers, get Big Think+ for your business: 🤍 Read the video transcript ► 🤍 About Debbie Millman: Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters. Debbie’s podcast, Design Matters is one of the first and longest running podcasts, and as host and founder, Millman has interviewed nearly 500 of the most creative people in the world over the past 17 years. Design Matters won a 2011 Cooper Hewitt National Design Award, in 2015 Apple designated it one of the best overall podcasts on iTunes, and in 2021 designated it one of their “All Time Favorite Podcasts.” In addition, the show has been nominated for six Webby Awards, and has been listed on over 100 “Best Podcasts” lists, including one of the best podcasts in the world by Business Insider and Vanity Fair. Read more of our stories on branding: The neuroscience of branding ►🤍 Reinvention 101: How to build your personal brand ► 🤍 How brand evangelists can provide the ultimate word-of-mouth advertising ►🤍 About Big Think | Smarter Faster™ ► Big Think The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century. ► Big Think+ Make your business smarter, faster: 🤍 Want more Big Think? ► Daily editorial features: 🤍 ► Get the best of Big Think right to your inbox: 🤍 ► Facebook: 🤍 ► Instagram: 🤍 ► Twitter: 🤍
Sign up to Gency here: 🤍 Invite code: WILLYOUGENCY Learn more about Gency: 🤍 In this video, I'll be sharing how I designed my brand identity in 8 hours. This includes everything from logo design to color scheme selection to brand strategy. Watch and learn! If there's anything you would like me to cover in a video, then let me know by commenting down below! 🔗 Links Brand Guidelines Template: 🤍 Will Paterson: 🤍 Take a look at our store for awesome design resources! 🤍 Join the Reddit crew: 🤍 Become a member: 🤍 If you would like me to design your logo and company branding, please check out my website for more information! 🤍 Edited by PJ: 🤍
How to get started in branding? What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isn’t what you say it is. It’s what they say it is." Listen to the whole talk on our podcast 🤍 🤍 Books by Marty Neumeier The Brand Gap - 🤍 Zag - 🤍 The Designful Company - 🤍 Metaskills - 🤍 The 46 Rules Of Genius - 🤍 The Brand Flip - 🤍 02:00 - How did Marty Neumeier end up at art center 06:00 - How Marty Neumeier became so articulate and concise in his writing 08:30 - The advice Marty Neumeier has for young people to communicate what branding means for companies 10:50 - What is branding? What branding is not. The definition from the brand master himself Marty Neumeier 16:20 - What advice would Marty Neumeier give to point someone in the right direction? 22:00 - What Marty Neumeier did to get brand new business in the beginning of his career 27:00 - How Marty Neumeier became a business man 30:00 - What Marty Neumeier has to say on specializing and niching down 33:00 - How does Marty Neumeier measure ROI of branding? 46:00 - How Marty Neumeier presents to a clients. Give the business people what they want to hear. 50:00 - how Marty Neumeier did a deal for $500k with Apple 58:00 - The results of specializing 1:00:00 - Marty Neumeier’s pitch when he was first starting out (You’re going to watch this over and over) 1:05:00 - What got Marty Neumeier to write The Brand Gap 1:12:00 - Marty Neumeier’s new book “Scramble” 1:19:00 - The 5 levels of branding from Marty Neumeier #Brand #Branding #Zag #MartyNeumeier Register for the Brand Masterclass in Philly 🤍 = 👉Subscribe: 🤍 👉See our Academy Channel: 🤍 Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: 🤍 🎙 Futur Podcast: 🤍 ✍️ Futur Blog: 🤍 — Love the content? Become a sustaining member for $5/mo today. 🤍 BOOKLIST – Essential Reading for Creative Professionals: 🤍 Essential Design Books: 🤍 Kits & Proposals: 🤍 Visit our website: 🤍 FREE resources: 🤍 Mandarin (Chinese) Subtitles on UiiUii 🤍 — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: 🤍 Webflow: 🤍 Retro Supply Co.: 🤍 Creative Market: 🤍 Design Cuts: 🤍 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: 🤍 School of Motion: 🤍 Bring Your Own Laptop Tutorials: 🤍 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Skillshare: 🤍 Epidemic Sound: 🤍 Artlist: 🤍 Get our FAVORITE notebook from Baron Fig: 🤍 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne 🤍 Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne
Favorite place to source fonts & mockups and today's sponsor: 🤍 How I can help you ⬇️ 👉 Wow your clients with easy-to-customize templates 🤍 👉 Transform into a highly-skilled, confident logo designer 🤍 👉 Elevate your biz with these FREE resources 🤍 👉 Where I get all my mock-ups & fonts: 🤍 👉Free weekly tips, advice & exclusive videos: 🤍 After more content from me? ⬇️ Instagram: 🤍 TikTok: 🤍 Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.
In this video, you’ll learn the basics of using branding and identity in graphic design. Visit 🤍 for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Discover how the best brand strategies with our top 10 brand strategy examples from Nike, Apple, Tesla, Harley Davidson, AirBnB and more. In this video, we break down 10 of the brand strategies and brand strategy elements from the best brands in the world. 0:00 Brand Strategy Like A Boss Brand (10 Best Brand Strategy Examples) 1:10 What Is Brand Strategy? 2:03 10 Key Elements Of Brand Strategy 3:02 #1: TOMS - Brand Purpose 5:08 #2: Tesla - Brand Vision 6:44 #3: Patagonia - Brand Mission 8:32 #4: IKEA - Brand Values 10:49 #5: Apple - Brand Positioning 13:02 #6: Harley Davidson - Brand Personality 14:50 #7: Old Spice - Brand Voice 16:13 #8: Airbnb - Brand Story 18:07 #9: Hermes - Brand Heritage 19:28 #10: Nike - Tagline We’ll cover the 10 key brand strategy elements used by the top brand strategists. By the end of this video, you’ll understand how and why they work and take inspiration from these top examples for your own brand strategy. #brandstrategyexamples #brandstrategy #brandmission #brandpurpose #brandvision #brandmission #brandvalues #brandpositioning #brandpersonality #brandtoneofvoice #brandtagline #brandstory #brandslogan #brandbuilding ✅ FREE BRAND STRATEGY RESOURCES ✅ ✅ FREE PRO BRAND STRATEGY BLUEPRINT: 🤍 ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. 🤍 ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. 🤍 ✅ INSIDE BRAND MASTER SECRETS 🤍 ✅ BRAND MASTER ACADEMY The brand strategist training ground 🤍 - ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - 🤍 Facebook - 🤍 Linkedin - 🤍 Youtube - 🤍 ✴️✴️ JOIN THE FACEBOOK COMMUNITY 🤍 Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES 🤍 Get on the list for exclusive brand strategy tips and techniques 🎧 LISTEN TO THE PODCAST 🎧 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST 🤍 🙏 SUPPORT THE CHANNEL 🙏 AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | 🤍 🙏🙏 DESIGN CUTS | 🤍 🙏🙏 EPIDEMIC SOUND | 🤍 🙏🙏 WEBFLOW | 🤍 🙏🙏 CONVERTKIT | 🤍 🙏🙏 AWEBER | 🤍
GoDaddy’s YouTube Channel: 🤍 Many of the foundations of branding have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this video I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape. Special thanks to GoDaddy for sponsoring this video. SUPPORT MY WORK ON YOUTUBE! 🤍 WEBSITE: 🤍 BRAND•MUSE NEWSLETTER: 🤍 BRAND DESIGN MASTERS Facebook Group 🤍 BRAND DESIGN MASTERS Podcast 🤍 BRAND STRATEGY 101 COURSE 🤍 CREATIVE PROFESSIONAL COACHING 🤍 BRAND CONSULTING 🤍 VERHAAL BRAND DESIGN on Facebook: 🤍 TWITTER: 🤍 INSTAGRAM: 🤍 LINKEDIN: 🤍 YOUTUBE: 🤍 PINTEREST: 🤍 BEST ADOBE CC TRAINING VIDEO COURSES Bring Your Own Laptop with Daniel Scott 🤍 GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: 🤍 This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future! Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at 🤍
In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables. ✅ FREE PRO BRAND STRATEGY BLUEPRINT: 🤍 This 2023 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy. Specifically, we'll cover: 👉 brand strategy fundamentals 👉 brand strategy framework 👉 brand strategy process 👉 brand strategy deliverables You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more. Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework. 0:00 Learn Brand Strategy In 17 Minutes (2023 Crash Course) 1:26 What Is Brand Strategy? 1:58 Brand Strategy Answers Important Questions 2:49 Why Do You Need A Brand Strategy? 3:56 Why Is Brand Strategy So Important? 5:11 What Is A Brand Strategist & What Do They Do? 6:16 Brand Strategy Elements & Deliverables 8:17 Brand Strategy Framework 8:58 #1 Uncover Your Core 9:19 #2 Develop Your Buyer Personas 9:46 #3 Weigh Up The Competitive Brands 10:14 #4 Forge your differentiation Strategy 10:37 #5 Define your strategic market position 11:06 #6 Align your brand archetype 11:33 #7 Shape your brand personality strategy 12:03 #8 Find your brand voice and tone 12:34 #9 Define your brand messaging framework 12:59 #10 Craft your brand storytelling framework 13:38 #11 Design your brand identity system 14:33 #12 Define your marketing plan 14:40 Beyond the brand strategy framework 15:09 3 A's of Brand Growth 15:12 Awareness 15:31 Adoption 15:48 Advocacy #brandstrategy #Brandstrategy101 #Brandstrategyfundamentals #Brandstrategyframework #brandstrategyprocess #brandstrategycourse #brandstrategytutorial #learnbrandstrategy #branding101 #creativestrategy ✅ FREE BRAND STRATEGY RESOURCES ✅ ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. 🤍 ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. 🤍 ✅ INSIDE BRAND MASTER SECRETS 🤍 ✅ BRAND MASTER ACADEMY The brand strategist training ground 🤍 - ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - 🤍 Facebook - 🤍 Linkedin - 🤍 Youtube - 🤍 Twitter - 🤍 ✴️✴️ JOIN THE FACEBOOK COMMUNITY 🤍 Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES 🤍 Get on the list for exclusive brand strategy tips and techniques 🎧 LISTEN TO THE PODCAST 🎧 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST 🤍 🙏 SUPPORT THE CHANNEL 🙏 AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | 🤍 🙏🙏 DESIGN CUTS | 🤍 🙏🙏 EPIDEMIC SOUND | 🤍 🙏🙏 WEBFLOW | 🤍 🙏🙏 CONVERTKIT | 🤍 🙏🙏 AWEBER | 🤍
Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds. We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess. ► Check out our channel trailer: 🤍 ► Want to see more? Make sure to subscribe to Planet A! #PlanetA #Neuromarketing #Consumerism READ MORE Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains: 🤍 Neuromarketing. What You Need to Know: 🤍 Neuromarketing and Ethics: 🤍 Study: In-store music affects product choice: 🤍 Reporter: Malte Rohwer-Kahlmann Camera: Henning Goll Video Editor: Frederik Willmann Supervising Editor: Kiyo Dörrer
In this video, we explore the difference between identity design and branding and make the argument that identity design is not branding. We argue that identity design is just one part of the branding process, and that it's important to be clear about the specific services you offer and not to overstate your expertise. Do you ACTUALLY create brand identities or do you design logos? Be honest! Join us in one of our upcoming workshops in Europe. Details here: 🤍 Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: 🤍 Shorts Playlist: 🤍 = 👉Subscribe: 🤍 👉See our Academy Channel: 🤍 🎙 Futur Podcast: 🤍 — Love the content? Become a sustaining member for $5/mo today. 🤍 BOOKLIST – Essential Reading for Creative Professionals: 🤍 Essential Design Books: 🤍 Kits & Proposals: 🤍 Visit our website: 🤍 FREE resources: 🤍 — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: 🤍 Webflow: 🤍 Retro Supply Co.: 🤍 Creative Market: 🤍 Design Cuts: 🤍 Riverside FM: 🤍 ✍️ Sharpen your skills by taking a course, using our affiliate links: School of Motion: 🤍 Bring Your Own Laptop Tutorials: 🤍 Skillshare: 🤍 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: 🤍 Artlist: 🤍 💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: 🤍 Get our FAVORITE notebook from Baron Fig: 🤍 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios Futur Theme Music: Adam Sanborne 🤍 Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
● Pour plus de conseils LinkedIn gratuit, c'est par ici (masterclass) : 🤍 Je vous partage mes 3 secrets qui me permettent d'atteindre le million de vues sur LinkedIN. 🥳 ● Crédits vidéo ● Montage : Dorothée Biechy ● La puissance du Personal Branding ● Vous cherchez à vendre plus ? A avoir plus de clients qui vous ressemblent ? Avez-vous pensé à travailler votre Personal Branding ? (Ou image de marque, si vous préférez.) Elon Musk, Oprah Winfrey, Steve Jobs… Tous les plus grands l’utilisent pour créer de l’engagement auprès de leur communauté. L’engagement peut être tellement fort, qu’ils ont une masse d’acheteurs prêts à acheter leurs nouveaux produits. Cette méthode simple et efficace est très accessible par tous et pour tous grâce aux réseaux sociaux. Que vous soyez salarié, entrepreneur, freelance, la puissance du Personal Branding va vous permettre de vous démarquer de vos concurrents et de vous apporter des opportunités auxquelles vous n’auriez jamais pensé possibles ou même réalisables. Je vous en parle en détails dans cette nouvelle vidéo et vous partage mes conseils pour mettre en place votre Personal Branding. Bon visionnage ! 😊 — ● Au programme dans la vidéo ● - Qu’est-ce que le personal branding ? - Personal branding - Définition - Les étapes pour construire son personal branding - Pourquoi le personal branding est important ? - Comment faire son personal branding ? ● TIME CODE ● 00:00 - Intro 01:19 - Une personne est plus écoutée 03:44 - Utilisé par les plus grands 05:33 - Très accessible 06:50 - Votre histoire est une force 07:40 - Puissant pour attirer des clients 08:30 - Se créer une image d’expert 09:17 - Garder le contrôle 10:24 - Une stratégie long terme 11:22 - Ouvrir de multiples portes #personalbranding #réseauxsociaux #entrepreneur ● SUIVEZ-MOI ! ● ⚠️ Abonnez-vous et activez les notifications au dessus en cliquant sur la cloche 🔔 pour recevoir une notification lors de la sortie de ma prochaine vidéo ! (1 vidéo par semaine). ● SITE WEB & RÉSEAUX-SOCIAUX ● ► Mon matériel vidéo et tout le matériel que j'utilise pour travailler : 🤍 ► Ma masterclass gratuite LinkedIN : 🤍 ► Ma formation en ligne LinkedIN : 🤍 ► Instagram : 🤍 ► LinkedIN : 🤍 ► Twitter : 🤍
Aprenda a transformar conteúdo em dinheiro: 🤍 Você sabe o que é Branding? Se você algum dia achou que era apenas ter uma identidade visual ou manual de marca, errou. Branding é muito mais do que isso. Branding é criar significados para o que você faz e formar uma comunidade de pessoas apaixonadas. E como você faz isso? Existem uma série de elementos, mas neste vídeo eu te ensino como criar rituais de marca que funcionam como um forte elemento de identificação com sua audiência e fazem sua marca ficar na cabeça das pessoas. Não esquece de deixar seu like no vídeo e voltar aqui na próxima quarta-feira, porque vai ter vídeo novo. Se você quer mais: - Aprenda a transformar conteúdo em dinheiro e entre no Superpoder: 🤍 Tenha ideias infinitas de conteúdo e entre no Portal: 🤍 Também estou no Instagram: 🤍paulocuenca Entre no grupo exclusivo do Telegram: 🤍
Branding é o nome gourmet para atividades destinadas a gestão e posicionamento de mercado. Gourmet é o termo premium usado para a apreciação de um estilo mais requintado e elaborado, que era chamado de VIP, até mudar de nome por causa do branding. ELENCO Karina Ramil Luis Lobianco MAKING OF: 🤍 APPS E GAMES: 🤍 CAMISAS E PRODUTOS: 🤍 Esse é o canal "Porta dos Fundos". Lançamos vídeos todas as segundas, quintas e sábados às 11h.
What is branding? What is marketing? What is the difference between branding and marketing? What should come first? Which is more important, branding or marketing? Donald Miller, author of Building A Story Brand recently put it out there that marketing is the first and most important thing you do as a company. Fabian and Melinda react to Donald Miller. Marketing is what you say it is. Branding is what they say it is. “Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.” from Allan Dib's 1 Page Marketing Plan. Ep. 20 with Melinda Livsey and guest Fabian Geyrhalter. 1 Page Marketing Plan by Alan Dib. 🤍 Building A Story Brand by Donald Miller 🤍 Video Referenced - 🤍 Get in touch with the guests: Melinda - 🤍 Instagram - 🤍 Fabian - 🤍 Instagram - 🤍 #TheFutur #Branding #Marketing #MelindaLivsey #ChrisDo = 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: 🤍 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: 🤍 ✍️ Other Courses, Templates, and Tools: 🤍 🎙 The Futur Podcast: 🤍 Recommended books, tools, music, resources, typefaces & more: 🤍 Music by Epidemic Sound: 🤍 Shorts Playlist: 🤍 We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Ricky Lucas Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne 🤍 Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne
Brand Your Business More Videos Sell This Way & Have People Thanking You 🤍 The Only Way To Get Better At Sales 🤍 The Real Reason People Buy 🤍 Selling without Selling 🤍 How Rich People Think About Money 🤍 Secrets From Apple's Three Trillion Dollar Playbook 🤍 Physics Principles That Will Scale Your Business 🤍 Myron’s Live 5 Day Challenge 🤍 Myron’s Books B.O.S.S Moves 🤍 From The Trash Man to The Cash Man 🤍
ACESSE TAMBÉM A PLATAFORMA SKEELO:🤍 ESCUTE O EPISÓDIO NO SPOTIFY: 🤍 Fala turma, hoje eu trouxe o Arthur Bender é empresário e especialista em Estratégia de Marcas. É graduado em Letras Francês/Português e pós-graduado em Literatura Brasileira e em Marketing pela FGV-RS e hoje ele tira todas as duvidas sobre branding. ESCUTE O EPISÓDIO NO SPOTIFY: O QUE É BRANDING? COMO CONSTRUIR UMA MARCA? O QUE É MALDIÇÃO DO CONHECIMENTO? QUAL O PONTO FUNDAMENTAL PRA FAZER UM BRANDING? O QUE É PROBLEMATICA SISTEMA? QUAL O OBJETIVO DE ESTRATÉGIAS? COMO FAZER TÁTICAS? Quero te convidar pra ouvir esse episódio agora. Procure Jota Jota Podcast no Spotify ou nas outras plataformas de áudio, e clique no botão “seguir”. Só isso. . Host: 🤍JoelJota Convidado: Arthur Bender -🤍arthur.bender #JOTAJOTAPODCAST
Cuando pensamos en branding, muchos piensan directamente en el logotipo de una marca, cuando este es solo una pequeña parte de todo el proceso. Ese es uno de los errores más comunes de los emprendedores cuando de branding se trata. También es uno de los procesos más subestimados al momento del desarrollo de un negocio o emprendimiento, a pesar de que es uno de los pilares para el éxito del mismo. En este episodio de Mentores Emprendedores, Ximena Delgado, host y fundadora de King Kronuts y Maria José Varga, cofundadora de Constante – Estudio de Branding, nos muestran cuales son los principales errores de branding al momento de emprender y nos explican cómo evitarlos y/o solucionarlos. ¡Prepárate para fortalecer tu marca con este increíble nuevo episodio! Síguenos en Instagram: 🤍therealdeal.blog 🤍lamajopedia Producido por 🤍SumatoBrands
In this video we are starting a luxury clothing brand with a $35 budget and showing you how to do it from home. Our goal is to surpass the quality that Fear of God has. Checkout the supplies we used: 🤍 When it comes to quality and design, Jerry Lorenzo has set the bar high. In this video we pay homage to his innovative use of simple materials, and show you that it’s a lot easier than you may think to create something similar. With a targeted niche and quality blanks, you can quickly position your brand to compete against the heavyweights. 😎Special shoutouts to Streetcrafter Trent founder of Goodlum Clothing for this collaboration. Show some love: 🤍 ✉️Send me a DM for future collaborations: 🤍 *Resources Mentioned* ✅Bella Canvas- Access quality wholesale products (with no license): 🤍 ✅Shopify- Launch your eCommerce store for FREE: 🤍 ✅StreetCrafter- Turn your ideas into real products and start making money: 🤍 ✅The Apparel Playbook- FREE PDF to help you start your business: 🤍 *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.
INSCREVA-SE NA LISTA DE ESPERA PARA O MAIOR EVENTO DE ALTA PERFORMANCE DO BRASIL: 🤍 ESCUTE O EPISÓDIO NO SPOTIFY: 🤍 Fala turma, hoje eu trouxe o Arthur Bender é empresário e especialista em Estratégia de Marcas. É graduado em Letras Francês/Português e pós-graduado em Literatura Brasileira e em Marketing pela FGV-RS e hoje ele tira todas as duvidas sobre branding. ESCUTE O EPISÓDIO NO SPOTIFY: O QUE É BRANDING? -COMO CONSTRUIR UMA MARCA? O QUE É MALDIÇÃO DO CONHECIMENTO? QUAL O PONTO FUNDAMENTAL PRA FAZER UM BRANDING? O QUE É PROBLEMATICA SISTEMA? QUAL O OBJETIVO DE ESTRATÉGIAS? COMO FAZER TÁTICAS? Quero te convidar pra ouvir esse episódio agora. Procure Jota Jota Podcast no Spotify ou nas outras plataformas de áudio, e clique no botão “seguir”. Só isso. . Host: 🤍JoelJota Convidado: Arthur Bender -🤍arthur.bender #JOTAJOTAPODCAST
Discover the future of branding and brand strategy and how to become a modern brand strategist with Marty Neumeier. ✅ FREE PRO BRAND STRATEGY BLUEPRINT: 🤍 In this episode of the brand master podcast I’m speaking with best-selling author of the brand gap, the brand flip, zag, scramble and metaskills, Mr Marty Neumeier about the future of branding and brand strategy. First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders. Next, you learn the importance of specialisation, how to find your zag and what graphic designers can do to prepare for the future. Later you’ll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding. Finally, you’ll learn the most effective questions brand strategists need to ask to develop an effective brand strategy. 0:00 The Future Of Branding & Brand Strategy (w/ Marty Neumeier) 1:54 The Brand Gap by Marty Neumeier 5:53 What Is Brand Strategy? 8:20 Why Is Brand Strategy So Important? 10:36 How To Find Your Zag (Advantages Of Specialization) 15:20 How To Prepare For The Future Of Branding & Brand Strategy 22:57 Brand Strategy vs Marketing Strategy 27:02 What Is A Chief Brand Officer? 30:47 What Questions Should A Brand Strategist Ask? 33:23 What Are The Skills To Become A Good Strategist? 35:40 How To Calculate The ROI Of Branding? 38:00 How To Execute To Become A Good Strategist 47:34 Find Marty Neumeier #branding #Brandstrategy #MartyNeumeier #thebrandgap #thebrandflip #zag #scramble #brandstrategist #brandconsultant #brandingconsultant #brandstrategy #brandmasteracademy #brandmasterpodcast ✅ FREE BRAND STRATEGY RESOURCES ✅ ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. 🤍 ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. 🤍 ✅ INSIDE BRAND MASTER SECRETS 🤍 ✅ BRAND MASTER ACADEMY The brand strategist training ground 🤍 - ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - 🤍 Facebook - 🤍 Linkedin - 🤍 Youtube - 🤍 Twitter - 🤍 ✴️✴️ JOIN THE FACEBOOK COMMUNITY 🤍 Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES 🤍 Get on the list for exclusive brand strategy tips and techniques 🎧 LISTEN TO THE PODCAST 🎧 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST 🤍 🙏 SUPPORT THE CHANNEL 🙏 AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | 🤍 🙏🙏 DESIGN CUTS | 🤍 🙏🙏 EPIDEMIC SOUND | 🤍 🙏🙏 WEBFLOW | 🤍 🙏🙏 CONVERTKIT | 🤍 🙏🙏 AWEBER | 🤍
Try Canva Pro for Free: 🤍 I'm spilling a Branding Secret ! I'm showing you how to create a brand kit for your business. Join my Membership Community: 🤍 TikTok Video: 🤍 In this video, we'll walkthrough: ✨What are Brand Guidelines ✨What is a Brand Kit ✨How to Create a Brand Kit on Canva ✨Canva Tutorial (mini) ✨What to Include in Your Brand Guidelines ◽️◽️◽️◽️◽️◽️ ★☆LET’S GET SOCIAL☆★ Get a dose of my life and business! Website: 🤍 Instagram: 🤍 TikTok: 🤍 LinkedIn: 🤍 ◽️◽️◽️◽️◽️◽️ ⬇️ WANNA LEARN MORE? WATCH THESE ⬇️ 💎💰HOW TO LAUNCH & BUILD A BRAND 🤍 💎💰Level Up Your Brand & Business with this ONE Resource 🤍 💎💰3 Brand Essentials Every Entrepreneur Needs 🤍 ◽️◽️◽️◽️◽️◽️ Chapters: 0:00 Intro 0:23 Welcome + What to Expect 2:27 Brand Guidelines & Brand Kit 6:16 Canva 9:24 Components of Brand Guidelines & Brand Kit 9:50 Component #1: Logo & Submarks 10:54 Component #2: Color Palette 11:42 Component #3: Fonts & Font Hierarchy 12:40 Component #4: Elements & Symbols 13:33 Component #5: Product Mockups 14:17 Component #6: Mood Board 15:22 Component #7: Photography Style 16:54 eHustle Club 17:30 Outro 18:11 More Resources ◽️◽️◽️◽️◽️◽️ ✶▸JOIN THE E-HUSTLE CLUB to Establish a Bullet-Proof Brand and Gain the Momentum Needed to Grow Your Business: 🤍 →ABOUT THE E-HUSTLE CLUB The eHustle Club is a community for ‘bout their business entrepreneurs who are ready to build long-lasting brands and powerhouse businesses, while networking with like-minded bosses. ◽️◽️◽️◽️◽️◽️ 💻🔥MY FAVE BRAND & BUSINESS TOOLS 🔥💻 Canva Pro – FAVE! Brand your minor projects with this easy tool! 🤍 Later.com – My holy grail for leveling up my content! Schedule all of your social media content AND track your analytics using one platform. Test it out for yourself: 🤍 FloDesk – A super affordable and easy email platform. Sign up with my link and get 50% OFF (P.S. that’s $19) 🤍 Klaviyo – Get your email + sms list poppin’ with an advanced platform 🤍 Shipstation – Need a shipping solution? ShipStation is the GOAT. Ship multiple packages with the press of a button. 🤍 ◽️◽️◽️◽️◽️◽️ ✭▸WATCH THESE VIDEOS My Most Recent Upload 🤍 ✮▸MY STATS 1,000 Subs on 04/20/2020 2,500 Subs on 05/15/2020 5,000 Subs on 06/11/2020 10,000 Subs on 08/15/2020 20,000 Subs on 11/29/2020 50,000 Subs on 05/12/2021 100,000 Subs on 09/22/2022 ★☆SUBSCRIBE☆★ 🤍 New Videos Twice A Week! Today’s video is all about entrepreneurship, entrepreneurship lessons, how to be an entrepreneur, full-time entrepreneur, how to start a business, how to brand a business, how to develop a brand, branding, brand coach, entrepreneur advice, entrepreneur tips, The Brand Hustler Branding Secrets: How to Create a BRAND KIT + GUIDELINES for Your Business | Canva Tutorial 2023 //SHANELLE Q., THE BRAND HUSTLER I’m Shanelle, I recently quit my corporate job in April 2019 to become a full-time entrepreneur. I’m super excited to experience this new life with you as I take you on this crazy journey with me. Starting a business takes a lot of faith, focus and a hustle mindset. I’m here to show you the beauties and raw truths about entrepreneurship, all while giving you tips to grow and scale your business! We’re growing and living our best life over here! Show Me LOVEEE: 🤍 Sponsorship Inquiries: management🤍thebrandhustler.com
Uma única reunião que pode fazer sua empresa te deixar mais rico! 👇 🤍 Branding sem papo furado? 🤔 No programa de hoje, após feedbacks da turma, seguiremos aquele quadro onde eu e o Kaique abordamos temas práticos que podem ser muito úteis para os seus negócios, carreira e vida. Hoje, falaremos sobre um tema importante, e que é muito mais complexo do que parece. Hoje vamos falar de Branding Vamos entender aqui: o que é branding, qual é a importância de trabalhar o branding para reduzir os esforços de venda, os desafios de construir uma marca e como mensurar os resultados de branding Em que momento o negócio está pronto para começar a investir em branding (será que precisa gastar muito?) E para entendermos o jeito certo de fazer construir branding, falamos com: Galileu Nogueira: Ele atua há mais de 13 anos na área de marketing, ele é especialista em branding e tem experiencia com grandes marcas como Philips, Oracle, 99 e Me Poupe!. Hoje ele empreende e possui a própria empresa, Influxo&CO, prestando consultoria e treinamento para marcas como Ambev, Whirlpool, Liv Up, Cora e Grupo Technos. Além disso, estamos aqui com os apresentadores desse programa Lucão e Kaique, responsáveis pelo branding do grupo Primo. EPISÓDIO: BRANDING: COMO CRIAR UMA MARCA DE SUCESSO E VENDER MUITO (ft. Galileu Nogueira) | PrimoCast 264 Hosts: Kaique 🤍kaique.editor e Lucão 🤍lucaszafraa Convidado: Galileu Nogueira 🤍galileunogueira Sua marca no PrimoCast: publicidade🤍timeprimo.com 00:00 - live 5:11 - ao vivo 19:12 - ESPECIALISTA EXPLICA A IMPORTÂNCIA DE UM BRANDING FORTE | PrimoCast 264 28:48 - QUANDO COMEÇAR A INVESTIR EM MARKETING EM UM NEGÓCIO? | PrimoCast 264 33:44 - seus ANÚNCIOS estão ficando CAROS E NÃO TRAZEM VENDEM? Mude isso IMEDIATAMENTE| PrimoCast 264 49:32 - O MARQUETEIRO QUE POPULARIZOU A 99 NO BRASIL | PrimoCast 264 1:01:45 - O SEGREDO POR TRÁS DAS PUBLICIDADES MILIONÁRIAS DO BBB | PrimoCast 264 1:34:05 - ESPECIALISTA COMENTA FALHAS DO MARKETING DA VIRGINIA | PrimoCast 264 1:43:55 - COMO COBRAR MAIS CARO POR UM PRODUTO OU SERVIÇO (especialista explica) | PrimoCast 264
Hi Creatives, today we are designing a vegan food brand from scratch! From brand research and mood board to creating packaging, illustrations and lots of tips for creating brands with tons of impact. I always love to see other designer's process so I hope you will find this helpful! Timestamps 0:53 - Branding Process 1:43 - Project Brief 3:28 - Brand Research 7:47 - Mood Board 11:23 - Logo sketching 12:49 - Logo Design in Adobe Illustrator 15:43 - Choosing Brand Colours 17:40 - Brand Illustration 18:00 - Visual Language 20:07 - Logo Icon Design 20:40 - Presenting Your Concept What to watch next Illustration for branding 🤍 How to design packaging for clients 🤍 Brand Discovery - 5 questions to avoid scope creep 🤍 Try Kayla for free. - Our tool to files from clients quick and easy 🤍 #designwithme #logodesign #designprocess
INSCREVA-SE NO CANAL! Assista ao episódio 126 "COMO USAR O BRANDING A SEU FAVOR" completo, com 🤍paulocuenca e 🤍ArthurBender_ : 🤍 #shorts
Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding and consumer behaviour. Next, we’ll break down each color, their psychological meanings, the attributes and personality they communicate and how they’re used in the world of branding and marketing. For each color you’ll discover color psychology examples in branding and how the world’s biggest brands communicate through color Then, you’ll learn how to use color psychology to pick the best color for your brand personality and strategy with step-by-step processes. 0:00 How To Use Color Psychology In Marketing And Branding 1:28 Brand Color Psychology: An Overview 2:32 Red 3:43 Blue 6:21 Yellow 7:49 Green 9:32 Orange 11:14 Black 12:32 White 13:39 Purple 14:48 Magenta 16:11 How To Use Color Pyschology In Your Brand Strategy 16:56 #1: Understand The Audience 18:30 #2: Define The Brand's Position 19:41 #3: Craft The Brand's Personality & Attributes 21:04 #4: Match Attributes To Colors 21:49 #5: Create A Color Palette 25:21 #6: Apply Your Brand Colors Consistently #colorpsychology #colorpsychologyinmarketing #colorpsychologyinbranding #marketingcolorpsychology #brandingcolorpsychology #colorpalettes #colorpallette #colorharmony #colormeanings ✅ FREE BRAND STRATEGY RESOURCES ✅ ✅ FREE PRO BRAND STRATEGY BLUEPRINT: 🤍 ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. 🤍 ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. 🤍 ✅ INSIDE BRAND MASTER SECRETS 🤍 ✅ BRAND MASTER ACADEMY The brand strategist training ground 🤍 - ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - 🤍 Instagram - 🤍 Facebook - 🤍 Linkedin - 🤍 Youtube - 🤍 Twitter - 🤍 ✴️✴️ JOIN THE FACEBOOK COMMUNITY 🤍 Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES 🤍 Get on the list for exclusive brand strategy tips and techniques 🎧 LISTEN TO THE PODCAST 🎧 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST 🤍 🙏 SUPPORT THE CHANNEL 🙏 AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | 🤍 🙏🙏 DESIGN CUTS | 🤍 🙏🙏 EPIDEMIC SOUND | 🤍 🙏🙏 WEBFLOW | 🤍 🙏🙏 CONVERTKIT | 🤍 🙏🙏 AWEBER | 🤍 business questions
Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference. _ This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve. ——————————— WEBSITE: 🤍 JOIN THE BRAND•MUSE NEWSLETTER: 🤍 BRAND DESIGN MASTERS Facebook Group 🤍 BRAND DESIGN MASTERS Podcast 🤍 VERHAAL BRAND DESIGN on Facebook: 🤍 TWITTER: 🤍 INSTAGRAM: 🤍 LINKEDIN: 🤍 YOUTUBE: 🤍 PINTEREST: 🤍 BEST ADOBE CC TRAINING VIDEO COURSES Bring Your Own Laptop with Daniel Scott 🤍 GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: 🤍 RECOMMENDED BOOKS: “Change By Design”, Tim Brown 🤍 "Imagine: How Creativity Works", Jonah Lehrer 🤍 “Free Agent Nation” by Daniel Pink 🤍 “Orbiting the Giant Hairball” by Gordon MacKenzie 🤍 “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll 🤍 The 22 Immutable Laws of Branding, Al Ries + Laura Ries 🤍 “Change By Design”, by Tim Brown 🤍 "How To" by Michael Beirut 🤍 “The Brand Gap” by Marty Neumeier 🤍 “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker 🤍 “The Art of Innovation” by Tom Kelley 🤍 “The Edge: 50 Tips from Brands That Lead” by Allen Adamson 🤍 “Art + Design” by Rex Ray 🤍 “Expert Secrets” by Russel Brunson 🤍 “Shift Ahead” by Allen Adamson + Joel Steckel - 🤍 *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
The dystopian story of the "personal branding" movement. Huge thanks to Shopify for (relevantly) sponsoring this video: 🤍 Alphabet Superset: 🤍 The podcast that I play at the end (great episode, great guest, great source of inspiration): 🤍 "BRANDIFICATION" created by Campbell Walker, Cameron Davies, and Billy Guest Check out my NEW PODCAST: 🤍 Join my Members club for more (regular) videos: 🤍 Get the book, Your Head is a Houseboat: 🤍 Shop (apparel and prints, not the book): 🤍 My insta/tiktok: 🤍 🤍 Discord: 🤍 Thanks for watching :)
Branding descomplicado e na prática com um profissional excepcional que já participou da construção de algumas das maiores empresas do país: Galileu Nogueira. Como ele mesmo diz: tem branding em tudo, e nesse episódio tivemos uma verdadeira aula de construção de marca e imagem. Comenta aqui se você concorda, o que achou, o que não sabia ou alguma dúvida que você tenha, a gente lê todos os comentários de vocês. E, por último, compartilhe esse episódio com quem você gosta! Links importantes do convidado: 🤍 Imersão branding de perto: 🤍 Instagram: 🤍galileunogueira Link Mentoria de negócios Isabela: 🤍 Fique por dentro de tudo que acontece nas nossas redes sociais: - Instagram: 🤍isabelamatte 🤍luan_assis 🤍emquadropod - Instagram loja: 🤍isabelamattestore - 🤍 - Loja Virtual: 🤍
Branding our bull calves is super important before we send them off to another pasture. If they get out, it’s our permanent way to tell others they are our property. Ear tags can be removed, but a brand is forever. Check out a quick video of Eric branding this little guy. #branding #bull #shorts #letsgo
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
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